AI Insights · Timothy · March 2023
Top Virtual Fitness Programs on iOS in Europe - Q1 2023 Performance
Explore the performance of the top 5 virtual fitness apps on iOS in Europe for Q1 2023, including trends in downloads, revenue, and active users.
In the first quarter of 2023, the top five virtual fitness programs on iOS in Europe demonstrated diverse trends in downloads, revenue, and active users. This analysis, sourced from Sensor Tower, provides a detailed look into the performance of these leading apps.
Strava: Run, Bike, Hike showed a notable increase in weekly revenue, starting at approximately $519K at the end of December 2022, dipping to $297K by mid-January, and then peaking at around $628K in the third week of March. Weekly downloads for Strava experienced fluctuations, ranging from 43K to 63K, with a slight upward trend towards the end of the quarter. Active users remained relatively stable, hovering around 1.5M throughout the period.
Zwift: Ride and Run maintained consistent weekly revenue, averaging around $290K with minor fluctuations. Downloads, however, showed a downward trend, starting at 8.5K in late December and decreasing to 2.9K by the end of March. The number of active users also saw a gradual decline, from 37K to approximately 28K.
Fitbit: Health & Fitness experienced a varied revenue pattern, beginning at $254K in late December, dipping to $154K in early March, and rising again to $229K by the end of the quarter. Downloads were highest at the start of the year with 75K and then stabilized around 19K to 22K. Active users remained relatively consistent, with minor fluctuations around the 420K to 450K mark.
Asana Rebel: Get in Shape saw a peak in revenue at $249K in the first week of January, followed by a decline to approximately $79K by late February, and ending the quarter at around $79K. Downloads showed a similar trend, peaking at 19K in early January and then averaging around 5K to 7K. Active users peaked at 51K in early January, gradually decreasing to around 27K by the end of March.
komoot - hike, bike & run demonstrated a steady increase in revenue, starting at $109K at the end of December and reaching $142K by the end of March. Downloads followed an upward trend, beginning at 25K and rising to approximately 30K. Active users showed significant growth, increasing from 848K to around 788K, with a notable peak of 852K in mid-March.
For more insights and detailed data, visit Sensor Tower.
